柏林，2020年4月21日 - 2020年度的IFA柏林国际电子消费品及家电展览会将以一种新的概念和形式举办。柏林政府日前宣布2020年10月24日前禁止举办5000人以上的活动。因此，作为全球消费电子及家电行业最重要的展览会之一，IFA将不能如常举办。
IFA主办方，德国娱乐与电子通讯工业协会(gfu)及柏林国际展览有限公司(Messe Berlin)，早已预警到上述情况。早在几周前，针对继续举办IFA，主办方开始讨论各种不同的展览概念和形式。
及早计划使得IFA能够继续为行业提供其核心的功能——全球技术创新的展示场所及行业品牌、制造商、零售商、媒体的重要交流平台。gfu和Messe Berlin将尽快公布IFA 2020的展览新概念和形式。
德国娱乐与电子通讯工业协会(gfu)监事会主席Hans-Joachim Kamp解释说：“由于疫情不断变化发展，我们早已预料到这种情况。现在有更清晰的政策指引，我们gfu、我们的合作伙伴Messe Berlin、我们的展商就能够更仔细地规划我们的IFA 2020。
IFA 2020: Set for an innovative concept designed for unprecedented times
Berlin, 21 April 2020 – IFA Berlin is set to go ahead in 2020, but with an innovative new concept, following the decision by the Berlin government to ban all events with more than 5,000 participants until 24 October 2020. As a result, IFA Berlin, the world's most significant trade show for consumer electronics and home appliances, will not be able to go ahead as usual.
The organizers of IFA, gfu and Messe Berlin, anticipated this development and for several weeks now have been discussing a range of alternative concepts.
Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry – as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media. gfu and Messe Berlin will present the details of its updated concept for IFA 2020 in the near future.
Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer und Home Electronics, explains: "We expected this development given the constantly evolving pandemic and appreciate that we have now a clear regulatory framework that enables us, our partner Messe Berlin, and ourexhibitors to make detailed plans for IFA 2020 ".
| 分享到： |
